GDPR is coming soon
What’s the fuss all about? If your business uses email marketing, sends direct mail or makes sales calls, the law is changing what you can and can’t do. Some things you might do today will no longer be allowed. From 25th May 2018, General Data Protection Regulations –...
What is the difference between hard email bounces and a soft bounces?
When an email bounces, a Non-Delivery Report/Receipt (NDR) is automatically generated by the recipient’s mail server, informing the sender about a delivery problem to a specific email address. At NewZend (the email marketing brand by loyaltyMATTERS) we...
User ID tracking with GTM and Google Analytics
User ID Tracking with GTM and Google Analytics. Before we start, let’s chat a bit about what Google Analytics counts as a “user”. The very first time you visit a site that is using Google Analytics for tracking, GA checks to see if you’ve been there before. It does...
How great call-to-action buttons can grow your business
Tracking where business comes from and how customers find your website has become second-nature to most businesses. But are you missing a trick when it comes to converting your leads? How great call-to-action buttons can grow your business. Call-to-action (CTA)...
How to create a great email newsletter
How to create a great email newsletter. It’s a sad fact that most mailouts go unread by the majority of recipients. People sign up for emails from a company, product or service they loved at the time but then lose interest. Maybe their inboxes are clogged up with too...Planning a new website?
We’ve put together an online website planning tool that will help you get the best results from your next website project and ensure you don’t miss any vital tasks. You’re welcome to use it with our compliments!