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The complete guide to Google Analytics campaign tracking
When an email bounces, a Non-Delivery Report/Receipt (NDR) is automatically generated by the recipient's mail server, informing the sender about a delivery problem to a specific email address. At NewZend (the email marketing brand by loyaltyMATTERS) we place the...
INTRODUCING FEEDBACK WIDGET
We’re excited to announce a great new feature that will improve collaboration when we’re designing and building new websites for clients. Introducing our new ‘feedback widget’! The ‘feedback widget’ is a piece of software developed by a company called ‘userback’. It...
Getting re-permission from your marketing list
New GDPR regulations come into force next month and you need to ensure that you have adequate, GDPR compliant, permission to continue to send emails to them. If you don't, you have a window of opportunity between now and the 25th May 2018 to get their permission. The...
Is your marketing data compliant for GDPR?
Ok, exactly how up-to-date are your current email marketing lists? Do you have an accurate record of how and when an individual gave you permission for them to be added? Have you even sought permission? With the new GDPR regulations coming into force next month...
A practical guide, how to get your website GDPR compliant
At last! A practical guide how to get your website GDPR compliant! Next month new GDPR regulations come into force, requiring significant changes to the way that you store and process personal data on your website. So what do you need to do to get your website GDPR...
How to run a re-engagement email campaign
Struggling with open rates? It may be time to re-think your content and to run a re-engagement campaignWhat is a re-engagement campaign?When you get a new subscriber to your mailing list, this is the time they will be most engaged with your brand. Essentially, it’s...
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Granting Access to your Google and Facebook accounts
In preparation for setting up and running your Google Ads, Google Re-Marketing, Facebook, Twitter Or LinkedIn ads we need you to give us access to your various accounts. The instructions for this are below: Google Analytics 1. If you don't have a Google Analytics...
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