Digital Marketing Strategy & Campaign Planning
With 15+ years digital marketing experience we have helped hundreds of clients achieve online success. Our tried and tested methodology quickly develops a digital marketing strategy for your business. With clear goals, milestones and deliverables, ready for implementation.
Positioning & Marcomms
What, exactly, does your brand or business do? What does it stand for? What makes it different?
Unless you have a clear understanding of your brand how can you tell others about it? We help you identify the attributes that make your brand unique and craft positioning statements, language and visual identities that form the basis of all your marketing communications.
You can never own what your target customers think. But you can influence how they think about you. By defining what you promise to deliver we help you craft marketing materials and communications that help underpin your positioning, so you can engage with prospects in a consistent way.
Before you can convert a customer you need to get them to your website, social media channels or to your premises. In short, you need traffic.
We help you identify how and where to reach your ideal customer and help you assess the potential for organic traffic and the costs / ROI for each paid channel. Only then can we design the content and campaigns that will bring targeted traffic to you and your well crafted customer value journey.
It’s one thing getting your target ideal customer to your website or social media platform. But if they leave without sharing their contact information, or without picking up the phone to you, how are you going to convert them?
We help you plan and execute the content, lead magnets, opt-in forms and other tools that will help solve the issues of your target customer and encourage them to take that first step with you.
In addition, we define conversion goals, lead scoring and use tracking and conversion scripts to build custom audiences with Google, Facebook and other social platforms, so you can run re-marketing campaigns, to continue the conversation long after they have left your website. Even if they haven’t left their details!
You need a marketing plan that’s going to deliver the best possible ROI for your business.
We help you assess the options and then develop a detailed plan, by week / month / platform to help attract traffic organically and through paid platforms. Campaigns target keywords, behaviours, demographics with offers, messaging and topics / problems you can solve. And include the frequency of outreach so that you have a clearly constructed plan ready for implementation.
Bring your campaigns to life with intelligent, creative ways to communicate your message and offers.
Campaigns need great design and copywriting to interrupt and engage with your audience.
Our expert designers, copywriters and digital marketers will help you produce the content and collateral for your campaigns and manage their execution with each platform.
Let's Work Together!
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