What does your branding say about your business? Does it reflect what you do today? Your visual identity, including your logo, is the first impression people form about your business.
Whether you need a full strategic review of your business brand, event or product, or simply a couple of hours graphic design input to visualise an idea that you’ve sketched, we can help. The choice is yours. We can undertake a full strategic review of your business, competitors and industry, help you define your ideal customer(s), create a stunning visual identity for your brand and work with you to design powerful marketing strategies that maximise engagement. Tell us what you want to achieve and we’ll put together practical proposals to get you there.
Strategy & planning
We work collaboratively to help you define the personality and values of your brand that will engage with your ideal customer.
This involves delving into your world to get an understanding about you, your competitors and your customers. We take into account your values and ambitions for your brand, audit existing collateral and draw strategic insights to inform an effective brand name, visual identity and marketing strategy.
The discovery and strategy phase is vital, defining the attributes that will resonate with your audience and achieving buy-in from all stakeholders.
Great brands are built on insight with a strong visual architecture, clear visual language and a co-ordinated, differentiated design that enables master or sub-brands to work together.
Your brand positioning is one of the most important aspects to define, as it underpins everything else.
Kotler defined brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds.
We start by crafting a brand positioning statement that will resonate with your target audience, is differentiated from your competitors and is deliverable by your business.
The positioning statement combines all the elements required to define your brand and make it unique including a definition of your target audience, your market, your promise and the compelling reasons to believe that your brand can deliver its promise.
Tone of voice & house style
A successful brand isn’t just about the visual identity that is created. It’s also about how you sound and speak. Your brand personality is as much about what you say and how you say it.
We help you find the voice of your brand and set the tone for the copy used so that it can be delivered consistently across your website, social media, brochures, emails and packaging.
Your tone of voice is an expression of your values, your people and your way of thinking. It expresses, in a human way, the motivations behind your company’s work and expresses your personality through vocabulary.
Your tone of voice determines for formal or informal your written communications should be, how you express technical terms, whether you include colloquial or slang terms, your use of pronouns and grammar and the pace and context in which you use it.
The art of typography is often undervalued. Yet we live in a visual world and the combination of fonts, images and colour to create your logo, creates an immediate and emotional response to your brand. Just by looking at your logo people will form an immediate judgement.
Great logos are more than a combination of graphic elements. For a logo to function effectively it must make a statement and reflect what you stand for. It must also be memorable and work across multiple applications.
When designing logos we apply a simple set of rules to guide the design process. Is it simple? The design should be clean, flexible and recognisable. Not not too busy, distracting, or confusing. Is it memorable? Can people glance at it and instantly ‘get it’? Is it timeless? Will it still be a great logo in 10, 20, or even 50 years? Is it versatile? Will it scale to different sizes without losing quality? Will it work across various media and within different contexts? Is it appropriate? Does it resonate with the desired audience?
When you’ve defined your brand and logo, you need to manage it’s use. Brand guidelines set the standard and guide its use to ensure consistent application.
We develop clear brand guidelines documentation to ensure your employees, suppliers and partners apply your brand in a consistent way. Including all aspects of your branding, from colours and fonts to the tone of voice and positioning with practical examples of how they should be used.
Your brand guidelines could be a simple one-page document or a comprehensive guide in print and digital formats. When we start working with you, we’ll discuss what you need and come up with recommendations for formats that will work for your business.
Our Latest Branding Projects
Take a look at our latest branding and logo design projects
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Let's Work Together!
Download our Free brand guidelines template
Already have a brand and want to create a document to govern its usage? Download our free brand guidelines template today.
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