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The complete guide to Google Analytics campaign tracking

When an email bounces, a Non-Delivery Report/Receipt (NDR) is automatically generated by the recipient's mail server, informing the sender about a delivery problem to a specific email address. At NewZend (the email marketing brand by loyaltyMATTERS) we place the...
How to check your competitors ads on Facebook

How to check your competitors ads on Facebook

Do you, or are you planning to, run Facebook interests advertising? If so, you're in good company! Facebook is one the single largest advertising platforms globally, and can produce fabulous results for advertisers. But did you know you can check your competitor ads...

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The Ultimate Guide to Google TAG Manager – Part 1

The Ultimate Guide to Google TAG Manager – Part 1

Have you heard about Google Tag Manager (GTM)? Have you tried using it? And what did you think? Found it confusing? Say no more! We understand, but it's worth persevering, as Google Tag Manager is about to become your new best friend. We've put together a “Complete...

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Must-do Twitter Marketing Tips for Businesses

Must-do Twitter Marketing Tips for Businesses

Must-do Twitter Marketing Tips for Businesses. Twitter can be the hardest social media platform to understand. It seems so busy and confusing at first – as the endless stream of posts rolls by on your timeline, you’d be forgiven for wondering how anyone makes...

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What every business should know about Pinterest

What every business should know about Pinterest

What every business should know about Pinterest. If Pinterest isn’t on your radar when it comes to using social media for business, it’s time to take a closer look. As an image-based platform it could become one of the most valuable marketing tools you have for your...

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Google AdWords – A Beginner’s Guide

Google AdWords – A Beginner’s Guide

Google AdWords – A Beginner’s Guide. If you’re looking at digital marketing as a way of driving traffic to your website, chances are you’ve heard of Google AdWords. But what is it, and how does it work? In this week’s post, we’ll look at some of the basics you’ll need...

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Six ways infographics work as a marketing tool

Six ways infographics work as a marketing tool

Six ways infographics work as a marketing tool. We’ve said before that there’s no ‘holy grail’ when it comes to the perfect marketing tool. Every strategy you use or method you employ needs to work together to help build your success and grow your customer base. One...

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Latest Entry

Getting re-permission from your marketing list

New GDPR regulations come into force next month and you need to ensure that you have adequate, GDPR compliant, permission to continue to send emails to them. If you don't, you have a window of opportunity between now and the 25th May 2018 to get their permission. The...