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The complete guide to Google Analytics campaign tracking

When an email bounces, a Non-Delivery Report/Receipt (NDR) is automatically generated by the recipient's mail server, informing the sender about a delivery problem to a specific email address. At NewZend (the email marketing brand by loyaltyMATTERS) we place the...
Digital marketing techniques for successful businesses

Digital marketing techniques for successful businesses

Digital marketing techniques for successful businesses. With most people turning to the internet as their first port of call when looking for a product or service, it follows that entrepreneurs need to get clued up when it comes to digital marketing. We’ve got some...

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8 Offline Marketing Ideas That Work

8 Offline Marketing Ideas That Work

8 Offline Marketing Ideas That Work. With so much business to be done online, it’s very easy to forget about more traditional marketing methods. It’s important not to let this part of your sales strategy slide, though, if you want to maximise your opportunities. Try...

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How great call-to-action buttons can grow your business

How great call-to-action buttons can grow your business

Tracking where business comes from and how customers find your website has become second-nature to most businesses. But are you missing a trick when it comes to converting your leads? How great call-to-action buttons can grow your business. Call-to-action (CTA)...

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How to create a great email newsletter

How to create a great email newsletter

How to create a great email newsletter. It’s a sad fact that most mailouts go unread by the majority of recipients. People sign up for emails from a company, product or service they loved at the time but then lose interest. Maybe their inboxes are clogged up with too...

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Nine top tips for marketing your business on Instagram

Nine top tips for marketing your business on Instagram

Marketing your business on instagram. What’s your most effective marketing platform? The days when an advert in the newspaper was the only way to spread the word about your business are long-gone, and savvy entrepreneurs know their online presence is as important as...

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Latest Entry

Is your marketing data compliant for GDPR?

  Ok, exactly how up-to-date are your current email marketing lists? Do you have an accurate record of how and when an individual gave you permission for them to be added? Have you even sought permission? With the new GDPR regulations coming into force next month...