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How To Build A Best Practice Web Site

Web design is more than simply aesthetics. For your web design to be a lead generating asset for your business, it needs to balance great looks with the more complex world where UX, accessibility, and business goals all need to connect. In this article we look at the...
What every business should know about Pinterest

What every business should know about Pinterest

What every business should know about Pinterest. If Pinterest isn’t on your radar when it comes to using social media for business, it’s time to take a closer look. As an image-based platform it could become one of the most valuable marketing tools you have for your...

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Google AdWords – A Beginner’s Guide

Google AdWords – A Beginner’s Guide

Google AdWords – A Beginner’s Guide. If you’re looking at digital marketing as a way of driving traffic to your website, chances are you’ve heard of Google AdWords. But what is it, and how does it work? In this week’s post, we’ll look at some of the basics you’ll need...

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Six ways infographics work as a marketing tool

Six ways infographics work as a marketing tool

Six ways infographics work as a marketing tool. We’ve said before that there’s no ‘holy grail’ when it comes to the perfect marketing tool. Every strategy you use or method you employ needs to work together to help build your success and grow your customer base. One...

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Digital marketing techniques for successful businesses

Digital marketing techniques for successful businesses

Digital marketing techniques for successful businesses. With most people turning to the internet as their first port of call when looking for a product or service, it follows that entrepreneurs need to get clued up when it comes to digital marketing. We’ve got some...

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8 Offline Marketing Ideas That Work

8 Offline Marketing Ideas That Work

8 Offline Marketing Ideas That Work. With so much business to be done online, it’s very easy to forget about more traditional marketing methods. It’s important not to let this part of your sales strategy slide, though, if you want to maximise your opportunities. Try...

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The complete guide to Google Analytics campaign tracking

When an email bounces, a Non-Delivery Report/Receipt (NDR) is automatically generated by the recipient's mail server, informing the sender about a delivery problem to a specific email address. At NewZend (the email marketing brand by loyaltyMATTERS) we place the...

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