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The complete guide to Google Analytics campaign tracking

When an email bounces, a Non-Delivery Report/Receipt (NDR) is automatically generated by the recipient's mail server, informing the sender about a delivery problem to a specific email address. At NewZend (the email marketing brand by loyaltyMATTERS) we place the...
GDPR is coming soon

GDPR is coming soon

What’s the fuss all about? If your business uses email marketing, sends direct mail or makes sales calls, the law is changing what you can and can’t do. Some things you might do today will no longer be allowed. From 25th May 2018, General Data Protection Regulations –...

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What is a favicon?

What is a favicon?

A favicon (pronounced "fave-icon") is a small, iconic image, usually 16×16 pixels, which are used by web browsers to show a graphical representation of the site being visited. They display at the left side of the browser’s address bar and play a key role in enhancing...

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Why you should consider using HTTPS on your website

Why you should consider using HTTPS on your website

Non-HTTPS Websites labelled not secure by Google Chrome. This is an important change that will affect your website... Have you noticed something different about Google Chrome or Firefox? As of this weekend, any website that is not secured by an SSL certificate has...

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The Six Stages of Digital Transformation

The Six Stages of Digital Transformation

We like this one!... The definition of #digitaltransformation https://t.co/lPsOS3MDlA pic.twitter.com/R5eVTa6Bxz #ABM #accountbasedmarketing #marketingautomation https://t.co/WhK30IfXAh — KellyJWaffle (@KellyJWaffle) February 1, 2017 Business as Usual: Organisations...

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User ID tracking with GTM and Google Analytics

User ID tracking with GTM and Google Analytics

User ID Tracking with GTM and Google Analytics. Before we start, let’s chat a bit about what Google Analytics counts as a “user”. The very first time you visit a site that is using Google Analytics for tracking, GA checks to see if you’ve been there before. It does...

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Latest Entry

INTRODUCING FEEDBACK WIDGET

We’re excited to announce a great new feature that will improve collaboration when we’re designing and building new websites for clients. Introducing our new ‘feedback widget’! The ‘feedback widget’ is a piece of software developed by a  company called ‘userback’. It...