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A practical guide, how to get your website GDPR compliant
At last! A practical guide how to get your website GDPR compliant! Next month new GDPR regulations come into force, requiring significant changes to the way that you store and process personal data on your website. So what do you need to do to get your website GDPR...
How to run a re-engagement email campaign
Struggling with open rates? It may be time to re-think your content and to run a re-engagement campaignWhat is a re-engagement campaign?When you get a new subscriber to your mailing list, this is the time they will be most engaged with your brand. Essentially, it’s...
Why you should install Google Analytics on your website
Want to know whether you should use Google Analytics? Whether your initial intention was to simply have an attractive website that prospects could use to research your business, or whether you intend to use your website as a full-on lead generation / selling tool for...
GDPR is coming soon
What’s the fuss all about? If your business uses email marketing, sends direct mail or makes sales calls, the law is changing what you can and can’t do. Some things you might do today will no longer be allowed. From 25th May 2018, General Data Protection Regulations –...
What is a favicon?
A favicon (pronounced "fave-icon") is a small, iconic image, usually 16×16 pixels, which are used by web browsers to show a graphical representation of the site being visited. They display at the left side of the browser’s address bar and play a key role in enhancing...
What is the difference between hard email bounces and a soft bounces?
When an email bounces, a Non-Delivery Report/Receipt (NDR) is automatically generated by the recipient's mail server, informing the sender about a delivery problem to a specific email address. At NewZend (the email marketing brand by loyaltyMATTERS) we place the...
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20 Years Serving You!
20 years ago, we could never have imaged where our business would be today. It's been an amazing journey and we have worked with some fabulous clients along the way, many of whom are still with us today. So, a big thank you from all of the team at loyaltyMATTERs....
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