Strategy & campaign planning
Developing clear goals, milestones and deliverabes for your digital marketing.
Digital Marketing Strategy & Campaign Planning
With 15+ years digital marketing experience we have helped hundreds of clients achieve online success. Our tried and tested methodology quickly develops a digital marketing strategy for your business. With clear goals, milestones and deliverables, ready for implementation.
Objectives & goals
Discover what’s possible for your business with a data-led analysis of your market, innovations and competitors.
Ok, so you’ve created a fabulous new product, brand or business. But how do you know what impact digital marketing could have on your business?
We apply a data-led methodology to understand your marketplace, competitors, positioning, traffic potential and an assessment of the investment you will need to make to get a ROI.
We apply this insight to assess what needs to change, to position you ahead of competitors and help you develop the strategies and activity plans that will unlock your potential.
Competitor assessment
What digital marketing strategies are your competitors pursuing? Are they out-marketing you? You need to know the facts.
Time and again we’ve had clients tell us that xyz is winning in the marketplace, based on their perception of reality, only to discover that the real winners are unknown competitors, or unexpected ones.
If you are going to out sell against your competition, you need to know who they are, what they’re up to – and what successful they are achieving.
We help you get a complete picture of your competitors in the digital world. So you can assess what’s working and what isn’t, and shape your plans accordingly.
Ideal customer
If you are going to attract, nurture and convert your ideal customer, you need to know who they are and how to reach them.
We apply proven methodologies to create personas of your ideal customers. To understand their motivations, challenges and where they spend their time online.
Only then can we design a ‘customer value journey’ that makes them through the process of awareness, engagement, conversion, transaction, ascension and advocates of your brand.
We help you seamlessly and intentionally move them through each stage with well executed campaigns, marketing materials and communications.
Download our free ideal customer planning template
Not sure who your ideal customers are? Download our free customer avatar planning template to get an understanding.
Positioning & Marcomms
What, exactly, does your brand or business do? What does it stand for? What makes it different?
Unless you have a clear understanding of your brand how can you tell others about it? We help you identify the attributes that make your brand unique and craft positioning statements, language and visual identities that form the basis of all your marketing communications.
You can never own what your target customers think. But you can influence how they think about you. By defining what you promise to deliver we help you craft marketing materials and communications that help underpin your positioning, so you can engage with prospects in a consistent way.
Traffic building options
Before you can convert a customer you need to get them to your website, social media channels or to your premises. In short, you need traffic.
We help you identify how and where to reach your ideal customer and help you assess the potential for organic traffic and the costs / ROI for each paid channel. Only then can we design the content and campaigns that will bring targeted traffic to you and your well crafted customer value journey.
Conversion strategies
It’s one thing getting your target ideal customer to your website or social media platform. But if they leave without sharing their contact information, or without picking up the phone to you, how are you going to convert them?
We help you plan and execute the content, lead magnets, opt-in forms and other tools that will help solve the issues of your target customer and encourage them to take that first step with you.
In addition, we define conversion goals, lead scoring and use tracking and conversion scripts to build custom audiences with Google, Facebook and other social platforms, so you can run re-marketing campaigns, to continue the conversation long after they have left your website. Even if they haven’t left their details!
Campaign planning
You need a marketing plan that’s going to deliver the best possible ROI for your business.
We help you assess the options and then develop a detailed plan, by week / month / platform to help attract traffic organically and through paid platforms. Campaigns target keywords, behaviours, demographics with offers, messaging and topics / problems you can solve. And include the frequency of outreach so that you have a clearly constructed plan ready for implementation.
Campaign execution
Bring your campaigns to life with intelligent, creative ways to communicate your message and offers.
Campaigns need great design and copywriting to interrupt and engage with your audience.
Our expert designers, copywriters and digital marketers will help you produce the content and collateral for your campaigns and manage their execution with each platform.
What our clients are saying about us
Don’t take our word for it. Here’s what our clients say about us…
"Having been in Sales and Marketing for over 28 years and now at the forefront of online engagement, I can defiantly say that I will be advising clients to work with loyaltyMATTERS. The website they designed is engaging and informative, with the tracking tools we need to maximise conversions. They set the bench mark for other agencies to work to when creating websites and digital marketing."
K.R.
"Loyalty Matters have shown an excellent understanding of our business and its requirements and have produced an outstanding website and promotional materials of a very high standard. We have been pleased with the level of communication and general service throughout."
E.H.
"Responsive team who are expert in their field with good creative and communication skills."
Nick G.
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