Conversion optimisation & digital marketing funnels
Your website needs to be so much more than a pretty online brochure. It needs to attract, engage and convert prospective clients.
How many visitors does your website attract? What if you could convert just 5% of them into leads for your business?
Most businesses have some form of sales process. Offline, we spend significant amounts of time identifying prospects, engaging with them, nurturing the sales conversation and converting them into clients. Why should your website be any different? What if you could convert your website into a silent ‘salesperson’ for your business? Could that help you generate 1%, 3%, 5% or more sales each month? What would that be worth to you? Welcome to the world of sales funnels and marketing automation! We partner with Active Campaign to develop powerful marketing funnels and automation sequences that turbo charge your marketing.
Goals and analytics
Any digital marketing campaign needs to start with the setting of clear marketing objectives and a robust way to measure progress towards them.
We help you define your objectives, establish visitor goals and put in place the tracking mechanisms that will help measure visitor interactions and conversions.
Landing pages
Getting visitors to your website is one thing. But how do you persuade them to leave their contacts details or engage with you? Enter the ‘landing page’.
Landing pages are a vital tool in any savvy marketers arsenal. They provide a distraction free, highly targeted way to communicate your offers, collect demographic and behavoural information about your visitors and ultimately to generate leads.
Conversion focused signup forms
The critical part of any landing page is the lead capture / conversion form.
Forms enable visitors for people to sign up for a free trial, subscribe to your updates, or download an offer. Without them, there’s nothing for your visitors to do.
Building trust
It doesn’t matter how compelling your offer is, if your website is unable to build trust with its visitors, you will struggle to get leads and conversions.
We help you rapidly establish trust with your visitors by ensuring your website meets the 7 vital factors necessary to build trust with visitors.
Email testing
Email marketing automation is an important part of any successful marketing funnel and testing each email within the sequence is vital to ensure prospects are nurtured along the process.
We help design, write and build each email within your automation sequence and rigorously test, to ensure the sequence works.
Usability & A/B split testing
Running a simultaneous experiment between two marketing variables (such as copy, images, layout, etc) enables you to identify which one brings about a better conversion rate.
We help you run effective A/B testing to identify the most effective mechanisms that drive traffic to your website and generate more leads from the visits you’re getting.
What our clients are saying about us
Don’t take our word for it. Here’s what our clients have to say…
"We see you as a small business where we can get in touch with anyone of you directly (finance, designers, CEO’s) but with the professionalism and skill of a huge agency at a completely affordable cost."
NSAFD
"Professional, highly effective and very prompt. I’m a perfectionist and the team at Loyalty Matters have stood with me every step of the way to help make my dream website come to life. If you’re looking for a new website designer, I definitely recommend them!"
Lilach Bullock
"Seldom do you come across a company that goes to such great lengths to fulfill ones requirements. Despite numerous requests and alterations for our new website, these have always been met with skill, patience and good humour"
D Galloway
Let's Work Together!
How to build and write your first landing page
This practical guide is designed to boost your conversion rate by setting out the key elements you need to build an effective landing page for your business.
Latest Entry
How To Build A Best Practice Web Site
Web design is more than simply aesthetics. For your web design to be a lead generating asset for your business, it needs to balance great looks with the more complex world where UX, accessibility, and business goals all need to connect. In this article we look at the...
Latest Tweets
Follow Us
