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Download Our Free Brand Guidelines Template

You Have Your New Logo, What's Next?

When you’ve invested in a new brand, you need a clear set of guidelines, to govern how it will be used.  Our free brand guidelines template details things such as your story, voice and the way your brand should be used across all communication channels.

Download Our FREE Brand Guidelines Template Today!

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What This Guide Includes

When it comes to building a memorable brand, it’s all about consistency. When a brand is consistenly applied, it becomes easy to spot and easy to identify with. Our free brand guidelines template includes all the elementsthat you should consider to ensure your brand is consistently applied, across all communication channels.

Easy to replicate or edit, to make your own…

Your new brand guidelines template includes:

  • About you
  • Your primary logo
  • Logo variations
  • Logo usage (including misuse)
  • Typography
  • Icons
  • Colour palette
  • Brand application
  • Contact details

Looking for inspiration? Take a look at these great examples…


Cisco have built an interactive online style guide which outlines the way their ‘flag’ should be used to ensure that at every opportunity, people wil love Cisco just a little bit more!


Spotify have created an online hub for partner guidelines and assets. They want to make it easy for developers and other partners to integrate Spotify in their app while respecting brand legal/licensing restrictions.

Love to ride

Looking to raise the profile of cycling and help get more bums on bikes the ambitious Love To Ride project uses strong branding to help get its message across and to engage with individuals, businesses and partners.

What our clients have to say

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Jenny H, CQM


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